Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
Material type: TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 17th edDescription: xx, 829 p. : ill. (chiefly col.) ; 29 cmISBN: 0132308290; 9780132308298; 9780135126479Other title: Advertising procedureSubject(s): AdvertisingItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .L15 2008 (Browse shelf) | Available | 7002709P |
Includes bibliographical references and index.