Lane, W. Ronald, 1940-
Kleppner's advertising procedure / Advertising procedure W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 17th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xx, 829 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
0132308290 9780132308298 9780135126479
Advertising
Kleppner's advertising procedure / Advertising procedure W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 17th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xx, 829 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
0132308290 9780132308298 9780135126479
Advertising