Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.

By: Lane, W. Ronald, 1940-Contributor(s): King, Karen Whitehill | Russell, Thomas, 1941-Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 17th edDescription: xx, 829 p. : ill. (chiefly col.) ; 29 cmISBN: 0132308290; 9780132308298; 9780135126479Other title: Advertising procedureSubject(s): Advertising
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Print book HF5823 .L15 2008 (Browse shelf) Available 7002709P

Includes bibliographical references and index.

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