000 -LEADER |
fixed length control field |
00882nam a2200265 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180706102012.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070524s2008 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132308290 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780132308298 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780135126479 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
BTCTA |
-- |
BAKER |
-- |
YDXCP |
-- |
UKM |
-- |
HKP |
-- |
HKGCC |
090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5823 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.L15 2008 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lane, W. Ronald, |
Dates associated with a name |
1940- |
245 10 - TITLE STATEMENT |
Title |
Kleppner's advertising procedure / |
Statement of responsibility, etc. |
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
Advertising procedure |
250 ## - EDITION STATEMENT |
Edition statement |
17th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
Date of publication, distribution, etc. |
c2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 829 p. : |
Other physical details |
ill. (chiefly col.) ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
King, Karen Whitehill. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Russell, Thomas, |
Dates associated with a name |
1941- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |