Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
Material type:
TextPublisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2013]Edition: Second editionDescription: xxii, 344 p. : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118153741 (paper); 111815374X (paper)Other title: One hundred ten plus key metrics every marketer needs | One hundred and ten plus key metrics every marketer needs | 110+ key metrics every marketer needsSubject(s): Marketing -- Evaluation | Marketing research | Marketing -- Mathematical modelsOther editions: Revision of:: Davis, John, 1960 February 17- Measuring marketing.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .D1 2013 (Browse shelf) | Available | 7003587U |
Includes bibliographical references and index.