| 000 -LEADER |
|---|
| fixed length control field |
01363cam a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180706180025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120827s2013 si a b 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118153741 (paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
111815374X (paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKMGB |
| Modifying agency |
OCLCO |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
BWX |
| -- |
DAD |
| -- |
OCLCO |
| -- |
ORU |
| -- |
CVU |
| -- |
HKGCC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.D1 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davis, John, |
| Dates associated with a name |
1960 February 17- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Measuring marketing : |
| Remainder of title |
110+ key metrics every marketer needs / |
| Statement of responsibility, etc. |
John A. Davis. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
One hundred ten plus key metrics every marketer needs |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
One hundred and ten plus key metrics every marketer needs |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
110+ key metrics every marketer needs |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Singapore : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons Singapore Pte. Ltd., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 344 p. : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Evaluation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Mathematical models |
| 775 08 - OTHER EDITION ENTRY |
|---|
| Relationship information |
Revision of: |
| Main entry heading |
Davis, John, 1960 February 17- |
| Title |
Measuring marketing. |
| Place, publisher, and date of publication |
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), ©2007. |
| Record control number |
(OCoLC)73541472 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
