Davis, John, 1960 February 17-
Measuring marketing : 110+ key metrics every marketer needs / One hundred ten plus key metrics every marketer needs One hundred and ten plus key metrics every marketer needs 110+ key metrics every marketer needs John A. Davis. - Second edition. - xxii, 344 p. : illustrations ; 26 cm
Includes bibliographical references and index.
9781118153741 (paper) 111815374X (paper)
Marketing--Evaluation
Marketing research
Marketing--Mathematical models
Measuring marketing : 110+ key metrics every marketer needs / One hundred ten plus key metrics every marketer needs One hundred and ten plus key metrics every marketer needs 110+ key metrics every marketer needs John A. Davis. - Second edition. - xxii, 344 p. : illustrations ; 26 cm
Includes bibliographical references and index.
9781118153741 (paper) 111815374X (paper)
Marketing--Evaluation
Marketing research
Marketing--Mathematical models