Marketing in Asia / Roger A. Kerin ... [et al.].

Contributor(s): Kerin, Roger A | Kerin, Roger A. MarketingMaterial type: TextTextPublisher: Singapore : McGraw-Hill, c2013Edition: 2nd edDescription: lvi, 822 p. : col. ill. ; 28 cmISBN: 1259007898 (Asia Global ed.); 9781259007897 (Asia Global ed.)Subject(s): Marketing -- Asia
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Print book HF5415.12.A8 M17 2013 (Browse shelf) Available 7002703J

Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. 11th ed. New York, NY : McGraw-Hill/Irwin, c2013.

Includes bibliographical references (p, 799-801) and indexes.

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