Marketing in Asia /
Roger A. Kerin ... [et al.].
- 2nd ed.
- Singapore : McGraw-Hill, c2013.
- lvi, 822 p. : col. ill. ; 28 cm.
Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. 11th ed. New York, NY : McGraw-Hill/Irwin, c2013.
Includes bibliographical references (p, 799-801) and indexes.
1259007898 (Asia Global ed.) 9781259007897 (Asia Global ed.)
Marketing--Asia
Asian adaptation of: Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. 11th ed. New York, NY : McGraw-Hill/Irwin, c2013.
Includes bibliographical references (p, 799-801) and indexes.
1259007898 (Asia Global ed.) 9781259007897 (Asia Global ed.)
Marketing--Asia