Shi chang ying xiao xue : yuan shu di 11 ban = Marketing : an introduction /
市場營銷學 : 原書第11版 = Marketing : an introduction /cGary Armstrong, Philip Kotler著 ; 趙占波譯.
Material type:
TextLanguage: Chinese Original language: English Publisher: Beijing : Ji xie gong ye chu ban she, 2013. Publisher: 北京: 機械工業出版社, 2013Edition: Di 11 ban. Edition: 第11版Description: xii, 440 p. : col. ill. ; 27 cmISBN: 0132744031; 9787111430179Uniform titles: Marketing : Chinese Subject(s): Marketing -- Textbooks
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .A75 2013 (Browse shelf) | Available | 00004419 |
Translation of: Marketing: An introduction / Gary Armstrong, Philip Kotler. 11th ed. Boston : Prentice Hall, c2013.
Includes bibliographical references and index.
In Chinese.