| 000 -LEADER |
|---|
| fixed length control field |
01319nam a2200325 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140815n cc b 001 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132744031 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787111430179 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
chi |
| Language code of original |
eng |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A75 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing : |
| -- |
an introduction. |
| Language of a work |
Chinese |
| 245 1# - TITLE STATEMENT |
|---|
| Linkage |
880-01/ |
| -- |
|
| Title |
市場營銷學 : |
| Remainder of title |
原書第11版 = Marketing : an introduction /cGary Armstrong, Philip Kotler著 ; 趙占波譯. |
| 250 ## - EDITION STATEMENT |
|---|
| Linkage |
880-02/ |
| -- |
|
| Edition statement |
第11版. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Linkage |
880-03/ |
| -- |
|
| Place of publication, distribution, etc. |
北京: |
| Name of publisher, distributor, etc. |
機械工業出版社, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 440 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translation of: Marketing: An introduction / Gary Armstrong, Philip Kotler. 11th ed. Boston : Prentice Hall, c2013. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In Chinese. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-04/ |
| -- |
|
| Personal name |
趙占波. |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-01 |
| a |
Shi chang ying xiao xue : |
| b |
yuan shu di 11 ban = Marketing : an introduction / |
| c |
Gary Armstrong, Philip Kotler zhu ; Zhao Zhanbo yi. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
250-02 |
| a |
Di 11 ban. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
260-03 |
| a |
Beijing : |
| b |
Ji xie gong ye chu ban she, |
| c |
2013. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-04 |
| a |
Zhao, Zhanbo. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
