Armstrong, Gary
市場營銷學 : 原書第11版 = Marketing : an introduction /cGary Armstrong, Philip Kotler著 ; 趙占波譯. - 第11版. - 北京: 機械工業出版社, 2013. - xii, 440 p. : col. ill. ; 27 cm.
Translation of: Marketing: An introduction / Gary Armstrong, Philip Kotler. 11th ed. Boston : Prentice Hall, c2013.
Includes bibliographical references and index.
In Chinese.
0132744031 9787111430179
Marketing--Textbooks
市場營銷學 : 原書第11版 = Marketing : an introduction /cGary Armstrong, Philip Kotler著 ; 趙占波譯. - 第11版. - 北京: 機械工業出版社, 2013. - xii, 440 p. : col. ill. ; 27 cm.
Translation of: Marketing: An introduction / Gary Armstrong, Philip Kotler. 11th ed. Boston : Prentice Hall, c2013.
Includes bibliographical references and index.
In Chinese.
0132744031 9787111430179
Marketing--Textbooks