Kotler, Philip.
Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, NJ : Prentice Hall, c2000. - 1 v. (various pagings) : ill. (chiefly col.) ; 26 cm. - Prentice-Hall international series in marketing . - Prentice Hall international series in marketing. .
Includes bibliographical references and indexes.
0130122173 9780130122179
Marketing--Management
Marketing management / Philip Kotler. - Millennium ed. - Upper Saddle River, NJ : Prentice Hall, c2000. - 1 v. (various pagings) : ill. (chiefly col.) ; 26 cm. - Prentice-Hall international series in marketing . - Prentice Hall international series in marketing. .
Includes bibliographical references and indexes.
0130122173 9780130122179
Marketing--Management