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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete (Pete S.).

Edition: 2nd ed., rev. & expanded.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Thames & Hudson, 2012Availability: Items available for loan: Call number: HF5823 .B1 2012 (1).

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Promotion and integrated marketing communications / Richard J. Semenik.

by Semenik, Richard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western Thomson Learning, c2002Availability: Items available for loan: Call number: HF5837 .S35 2002 (1).

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