Promotion and integrated marketing communications / Richard J. Semenik.
Material type:
TextPublisher: Australia : South-Western Thomson Learning, c2002Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN: 0324062532 (core text with Info Trac); 0324125682 (core text only); 9780324125689Subject(s): Advertising campaigns | Communication in marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5837 .S35 2002 (Browse shelf) | Available | 7002984U |
Includes bibliographical references and indexes.