Your search returned 2 results.

1.
Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

by Bitner, Mary Jo | Gremler, Dwayne D | Wilson, Alan M | Zeithaml, Valarie A.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Berkshire : McGraw-Hill, 2016Availability: Items available for loan: Call number: HF5415 .S478 2016 (1).

2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University.

by Zeithaml, Valarie A [author.] | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.].

Edition: Seventh Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, [2018]Copyright date: ©2018Availability: Items available for loan: Call number: HD9980.5 .Z45 2018 (1).

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