Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]
Material type:
TextPublisher: Berkshire : McGraw-Hill, 2016Edition: 3rd edDescription: xvii, 538 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 007716931X; 9780077169312Subject(s): Customer services | Marketing | Service industries -- Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .S478 2016 (Browse shelf) | Available | 0005236G |
Includes bibliographical references and index.