Services marketing : integrating customer focus across the firm /
Alan Wilson ... [et al.]
- 3rd ed.
- xvii, 538 pages : color illustrations ; 27 cm
Includes bibliographical references and index.
007716931X 9780077169312
Customer services
Marketing
Service industries--Marketing
Includes bibliographical references and index.
007716931X 9780077169312
Customer services
Marketing
Service industries--Marketing