Advertising : principles and effective IMC practice / William Wells, John Burnett, Sandra Moriarty.

By: Wells, William, 1926-Contributor(s): Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst) | Pearce, Charles (R. Charles)Material type: TextTextPublisher: Singapore : Prentice Hall, 2007Description: xxxiii, 650 p. : ill. (some col.) ; 29 cmISBN: 0130144657; 9780131676602Subject(s): Advertising
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Book Gratia Christian College Library
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Print book HF5823 .W35 2007 (Browse shelf) Available 7002722K
Book Gratia Christian College Library
Book Shelves
Print book HF5823 .W35 2007 (Browse shelf) c. 2 Available 7002713K

Includes bibliographies and index.

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