Wells, William, 1926-
Advertising : principles and effective IMC practice / William Wells, John Burnett, Sandra Moriarty. - Singapore : Prentice Hall, 2007. - xxxiii, 650 p. : ill. (some col.) ; 29 cm
Includes bibliographies and index.
0130144657 9780131676602
Advertising
Advertising : principles and effective IMC practice / William Wells, John Burnett, Sandra Moriarty. - Singapore : Prentice Hall, 2007. - xxxiii, 650 p. : ill. (some col.) ; 29 cm
Includes bibliographies and index.
0130144657 9780131676602
Advertising