Corporate communication : strategic adaptation for global practice / Michael B. Goodman, Peter B. Hirsch.

By: Goodman, Michael BContributor(s): Hirsch, Peter BMaterial type: TextTextPublisher: New York : Peter Lang, c2010Description: xix, 238 p. : ill. ; 26 cmISBN: 1433106213 (pbk. : alk. paper); 1433106221 (casebound : alk. paper); 9781433106217 (pbk. : alk. paper); 9781433106224 (casebound : alk. paper)Subject(s): Communication in management | Corporations -- Public relations | International cooperation
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Print book HD30.3 .G66 2010 (Browse shelf) Available 00012216

Includes bibliographical references and index.

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