Goodman, Michael B.
Corporate communication : strategic adaptation for global practice / Michael B. Goodman, Peter B. Hirsch. - New York : Peter Lang, c2010. - xix, 238 p. : ill. ; 26 cm.
Includes bibliographical references and index.
1433106213 (pbk. : alk. paper) 1433106221 (casebound : alk. paper) 9781433106217 (pbk. : alk. paper) 9781433106224 (casebound : alk. paper)
Communication in management
Corporations--Public relations
International cooperation
Corporate communication : strategic adaptation for global practice / Michael B. Goodman, Peter B. Hirsch. - New York : Peter Lang, c2010. - xix, 238 p. : ill. ; 26 cm.
Includes bibliographical references and index.
1433106213 (pbk. : alk. paper) 1433106221 (casebound : alk. paper) 9781433106217 (pbk. : alk. paper) 9781433106224 (casebound : alk. paper)
Communication in management
Corporations--Public relations
International cooperation