The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns / Kim Dushinski.

By: Dushinski, Kim, 1966-Material type: TextTextPublisher: Medford, N.J. : Information Today, Inc., c2012Edition: 2nd edDescription: xxvii, 217 p. : ill. ; 23 cmISBN: 0910965900 (pbk.); 9780910965903 (pbk.)Subject(s): Cell phones | Telemarketing
Partial contents:
Mobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns.
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Print book HF5415.1265 .D87 2012 (Browse shelf) Available 0000866K

Includes index.

Mobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns.

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