Dushinski, Kim, 1966-
The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns / Kim Dushinski. - 2nd ed. - Medford, N.J. : Information Today, Inc., c2012. - xxvii, 217 p. : ill. ; 23 cm.
Includes index.
Mobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns.
0910965900 (pbk.) 9780910965903 (pbk.)
Cell phones
Telemarketing
The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns / Kim Dushinski. - 2nd ed. - Medford, N.J. : Information Today, Inc., c2012. - xxvii, 217 p. : ill. ; 23 cm.
Includes index.
Mobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns.
0910965900 (pbk.) 9780910965903 (pbk.)
Cell phones
Telemarketing