Zheng he hang xiao chuan bo /
整合行銷傳播 / 葉鳳強著.
Material type:
TextPublisher: Taibei Shi : Wu nan tu shu, 2014. Publisher: 臺北市 : 五南圖書, 2014Edition: Di 4 ban. Edition: 第4版Description: xxiii, 501 p. : ill. ; 26 cmISBN: 9789571174747Other title: Zheng he hang xiao chuan bo : li lun yu shi wu : qi hua hang xiao ren wan quan ying yang bu gei Other title: Qi hua hang xiao ren wan quan ying yang bu gei Other title: Integrated marketing communications : theory and practical | Title on spine: 整合行銷傳播 : 理論與實務 : 企划行銷人完全營養補給 | 企划行銷人完全營養補給Subject(s): Communication in marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .Y3 2014 (Browse shelf) | Available | 00040138 | ||
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .Y3 2014 (Browse shelf) | c. 2 | Available | 0002585K |
Includes bibliographical references (p. 496-501)