| 000 -LEADER |
|---|
| fixed length control field |
01269nam a2200301 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150731s2014 ch a b 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789571174747 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.123 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.Y3 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-01/$1 |
| Personal name |
葉鳳強. |
| 245 10 - TITLE STATEMENT |
|---|
| Linkage |
880-02/$1 |
| Title |
整合行銷傳播 / |
| Statement of responsibility, etc. |
葉鳳強著. |
| 246 31 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Integrated marketing communications : |
| Remainder of title |
theory and practical |
| 246 38 - VARYING FORM OF TITLE |
|---|
| Linkage |
880-03/$1 |
| Display text |
Title on spine: |
| Title proper/short title |
整合行銷傳播 : |
| Remainder of title |
理論與實務 : 企划行銷人完全營養補給 |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Linkage |
880-04/$1 |
| Title proper/short title |
企划行銷人完全營養補給 |
| 250 ## - EDITION STATEMENT |
|---|
| Linkage |
880-05/$1 |
| Edition statement |
第4版. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Linkage |
880-06/$1 |
| Place of publication, distribution, etc. |
臺北市 : |
| Name of publisher, distributor, etc. |
五南圖書, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 501 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 496-501) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
100-01 |
| a |
Ye, Fengqiang. |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-02 |
| a |
Zheng he hang xiao chuan bo / |
| c |
Ye Fengqiang zhu. |
| 880 38 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
246-03 |
| i |
Title on spine: |
| a |
Zheng he hang xiao chuan bo : |
| b |
li lun yu shi wu : qi hua hang xiao ren wan quan ying yang bu gei |
| 880 30 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
246-04 |
| a |
Qi hua hang xiao ren wan quan ying yang bu gei |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
250-05 |
| a |
Di 4 ban. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
260-06 |
| a |
Taibei Shi : |
| b |
Wu nan tu shu, |
| c |
2014. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
