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廣告學 : 策略與管理 / 李孟麗, 徐村和合著.

Li, Mengli. Xu, Cunhe. By: 李孟麗Contributor(s): 徐村和Material type: TextTextPublisher: Taibei Shi : Wu nan tu shu chu ban you xian gong si, 1999. Publisher: 臺北市 : 五南圖書, 1999Edition: Di 2 ban. Edition: 第2版Description: 336 p. : ill. ; 24 cmISBN: 9571116246; 9789571116242Other title: Advertising : strategy & management [Cover title]Subject(s): Advertising
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Print book HF5823 .L45 1999 (Browse shelf) Available 0004017C

Includes bibliographical references.

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