李孟麗.

廣告學 : 策略與管理 / Advertising : strategy & management. 李孟麗, 徐村和合著. - 第2版. - 臺北市 : 五南圖書, 1999. - 336 p. : ill. ; 24 cm.

Includes bibliographical references.

9571116246 9789571116242


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