Guang gao : chuang yi yu wen an = Advertising: creative and copy /

廣告 : 創意與文案 = Advertising : creative and copy / (美)威廉. 阿倫斯(William F. Arens), (美)邁克爾. 維戈爾德(Michael F. Weigold), (美)克裏斯蒂安. 阿倫斯(Christian Arens)著 ; 丁俊傑, 程坪, 陳志娟譯.

Chen, Zhijuan. Cheng, Ping. Ding, Junjie. By: Arens, William FContributor(s): 陳志娟 | 程坪 | 丁俊傑Material type: TextTextPublisher: Beijing : Ren min dian you chu ban she, 2011. Publisher: 北京 : 人民電郵出版社, 2011Edition: Di 11 ban. Edition: 第11版Description: xi, 216 p. :col. ill. ; 21 cmISBN: 9787115290724Other title: Advertising: creative and copy | Creative and copySubject(s): Advertising copy | Advertising
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Print book HF5823 .A73 2011 (Browse shelf) Available 00005117

Includes bibliographical references (p. [213]-216)

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