| 000 -LEADER |
|---|
| fixed length control field |
01436nam a2200337 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110322s2011 cc b 000 0 chi d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9787115290724 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HKGCC |
| Modifying agency |
HKGCC |
| 066 ## - CHARACTER SETS PRESENT |
|---|
| Alternate G0 or G1 character set |
$1 |
| 090 #3 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5823 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A73 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F. |
| 245 10 - TITLE STATEMENT |
|---|
| Linkage |
880-01/$1 |
| Title |
廣告 : |
| Remainder of title |
創意與文案 = Advertising : creative and copy / |
| Statement of responsibility, etc. |
(美)威廉. 阿倫斯(William F. Arens), (美)邁克爾. 維戈爾德(Michael F. Weigold), (美)克裏斯蒂安. 阿倫斯(Christian Arens)著 ; 丁俊傑, 程坪, 陳志娟譯. |
| 246 31 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising: creative and copy |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Creative and copy |
| 250 ## - EDITION STATEMENT |
|---|
| Linkage |
880-02/$1 |
| Edition statement |
第11版. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Linkage |
880-03/$1 |
| Place of publication, distribution, etc. |
北京 : |
| Name of publisher, distributor, etc. |
人民電郵出版社, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 216 p. :col. ill. ; |
| Dimensions |
21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [213]-216) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-04/$1 |
| Personal name |
陳志娟. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-05/$1 |
| Personal name |
程坪. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Linkage |
880-06/$1 |
| Personal name |
丁俊傑. |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
245-01 |
| a |
Guang gao : |
| b |
chuang yi yu wen an = |
| -- |
Advertising: creative and copy / |
| c |
William F. Arens, Michael F. Weigold, Christian Arens zhu ; Ding Junjie, Cheng Ping, Chen Zhijuan yi. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
250-02 |
| a |
Di 11 ban. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
260-03 |
| a |
Beijing : |
| b |
Ren min dian you chu ban she, |
| c |
2011. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-04 |
| a |
Chen, Zhijuan. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-05 |
| a |
Cheng, Ping. |
| 880 1# - ALTERNATE GRAPHIC REPRESENTATION |
|---|
| Linkage |
700-06 |
| a |
Ding, Junjie. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
