Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type:
TextPublisher: Mason, Ohio : South-Western/Cengage Learning, 2010Edition: 8th edDescription: xx, 668 p. : col. ill. ; 28 cmISBN: 9780324665314 (pbk.); 0324665318 (pbk.)Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415.123 .S4 2010 (Browse shelf) | Available | 7003611I |
Previous ed.: 2007.
Includes bibliographical references and indexes.