Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 8th ed. - Mason, Ohio : South-Western/Cengage Learning, 2010. - xx, 668 p. : col. ill. ; 28 cm.
Previous ed.: 2007.
Includes bibliographical references and indexes.
9780324665314 (pbk.) 0324665318 (pbk.)
GBA928525 bnb
014932708 Uk
Communication in marketing
Sales promotion
Advertising
Direct marketing
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 8th ed. - Mason, Ohio : South-Western/Cengage Learning, 2010. - xx, 668 p. : col. ill. ; 28 cm.
Previous ed.: 2007.
Includes bibliographical references and indexes.
9780324665314 (pbk.) 0324665318 (pbk.)
GBA928525 bnb
014932708 Uk
Communication in marketing
Sales promotion
Advertising
Direct marketing