Key concepts in marketing / Jim Blythe.
Material type: TextSeries: SAGE key conceptsPublisher: London ; Los Angeles : SAGE, 2009Description: ix, 219 p. : ill. ; 21 cmISBN: 9781847874986 (cased); 9781847874993 (pbk.)Subject(s): MarketingDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .B4 2009 (Browse shelf) | Available | 0004954M |
Includes bibliographical references.