Key concepts in marketing / Jim Blythe.

By: Blythe, JimMaterial type: TextTextSeries: SAGE key conceptsPublisher: London ; Los Angeles : SAGE, 2009Description: ix, 219 p. : ill. ; 21 cmISBN: 9781847874986 (cased); 9781847874993 (pbk.)Subject(s): MarketingDDC classification: 658.8
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Print book HF5415 .B4 2009 (Browse shelf) Available 0004954M

Includes bibliographical references.

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