Blythe, Jim.
Key concepts in marketing / Jim Blythe. - London ; Los Angeles : SAGE, 2009. - ix, 219 p. : ill. ; 21 cm. - SAGE key concepts .
Includes bibliographical references.
9781847874986 (cased) 9781847874993 (pbk.)
Marketing
658.8
Key concepts in marketing / Jim Blythe. - London ; Los Angeles : SAGE, 2009. - ix, 219 p. : ill. ; 21 cm. - SAGE key concepts .
Includes bibliographical references.
9781847874986 (cased) 9781847874993 (pbk.)
Marketing
658.8