Marketing through minefields.

Contributor(s): Harvard Business School Publishing CorporationMaterial type: TextTextSeries: HBR case studies seriesPublisher: Boston, Mass. : Harvard Business Press, 2008Description: 187 p. ; 22 cmISBN: 9781422199923 (pbk. : alk. paper); 1422199924 (pbk. : alk. paper)Subject(s): Marketing -- Case studies | Branding (Marketing)LOC classification: HF5415 | .M32375 2008
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