Marketing through minefields.
- Boston, Mass. : Harvard Business Press, 2008.
- 187 p. ; 22 cm.
- HBR case studies series .
9781422199923 (pbk. : alk. paper) 1422199924 (pbk. : alk. paper)
2008051783
Marketing--Case studies
Branding (Marketing)
HF5415 / .M32375 2008
9781422199923 (pbk. : alk. paper) 1422199924 (pbk. : alk. paper)
2008051783
Marketing--Case studies
Branding (Marketing)
HF5415 / .M32375 2008