Insanely simple : the obsession that drives Apple's success / Ken Segall.

By: Segall, KenMaterial type: TextTextPublisher: New York, NY : Portfolio/Penguin, 2012Description: xi, 225 p. ; 24 cmISBN: 1591844835; 9781591844839Subject(s): Jobs, Steve, 1955-2011 | Apple Computer, Inc | Creative ability in business | MarketingSummary: Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997.
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HD53 .M42 2008 創意思考玩具庫 = HD53 .M5 2006 Thinkertoys : HD53 .R15 2011 共同創造到底有多厲害! / HD53 .S33 2012 Insanely simple : HD53 .W36 2004 Intellectual capital : HD57.7 .A358 2013 Effective leadership / HD57.7 .B31 2009 Beacon in the mist :

Includes index.

Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997.

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