Insanely simple : the obsession that drives Apple's success / Ken Segall.
Material type:
TextPublisher: New York, NY : Portfolio/Penguin, 2012Description: xi, 225 p. ; 24 cmISBN: 1591844835; 9781591844839Subject(s): Jobs, Steve, 1955-2011 | Apple Computer, Inc | Creative ability in business | MarketingSummary: Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HD53 .S33 2012 (Browse shelf) | Available | 0000998Q |
Includes index.
Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997.