Global marketing / Kate Gillespie, H. David Hennessey.
Material type: TextPublisher: Australia ; Mason, OH : South Western/Cengage Learning, c2011Edition: 3rd ed., International edDescription: xxiv, 582 p. : ill. (chiefly col.) ; 26 cmISBN: 0538473398; 9780538473392Subject(s): Export marketing -- Management | Export marketingItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Book | Gratia Christian College Library Book Shelves | Print book | HF1416 .G55 2011 (Browse shelf) | Available | 7003950O |
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HF1414 .Z68 2012 用消費改變世界 : | HF1414.55.H85 M45 2012 Protecting free trade : | HF1414.55.H85 M45 2012 Protecting free trade : | HF1416 .G55 2011 Global marketing / | HF1416 .H65 2011 Global marketing : | HF1416 .K68 2011 Global marketing management / | HF1418.5 .S75 2002 Globalization and its discontents / |
Includes bibliographical references (p. 537-559) and indexes.