Gillespie, Kate.
Global marketing / Kate Gillespie, H. David Hennessey. - 3rd ed., International ed. - Australia ; Mason, OH : South Western/Cengage Learning, c2011. - xxiv, 582 p. : ill. (chiefly col.) ; 26 cm.
Includes bibliographical references (p. 537-559) and indexes.
0538473398 9780538473392
Export marketing--Management
Export marketing
Global marketing / Kate Gillespie, H. David Hennessey. - 3rd ed., International ed. - Australia ; Mason, OH : South Western/Cengage Learning, c2011. - xxiv, 582 p. : ill. (chiefly col.) ; 26 cm.
Includes bibliographical references (p. 537-559) and indexes.
0538473398 9780538473392
Export marketing--Management
Export marketing