Advertising : principles and effective IMC practice / William Wells, John Burnett, Sandra Moriarty.
Material type:
TextPublisher: Singapore : Prentice Hall, 2007Description: xxxiii, 650 p. : ill. (some col.) ; 29 cmISBN: 0130144657; 9780131676602Subject(s): Advertising
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .W35 2007 (Browse shelf) | Available | 7002722K | ||
| Book | Gratia Christian College Library Book Shelves | Print book | HF5823 .W35 2007 (Browse shelf) | c. 2 | Available | 7002713K |
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| HF5823 .W35 1989 Advertising : | HF5823 .W35 1989 Advertising : | HF5823 .W35 2007 Advertising : | HF5823 .W35 2007 Advertising : | HF5823 .Z95 2002 The end of advertising as we know it / | HF5825 .D7 2011 Creative strategy in advertising / | HF5825.D73 2014 Creative strategy in advertising / |
Includes bibliographies and index.