Principles of marketing / David L. Kurtz, Louis E. Boone.
Material type:
TextPublisher: Mason, Ohio : Thomson South-Western, c2006Edition: 12th edDescription: lii, 656, [47] p. : ill. ; 29 cmISBN: 0324323794 (International student ed.); 9780324323795Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .K87 2006 (Browse shelf) | Available | 7002714L | ||
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .K87 2006 (Browse shelf) | c. 2 | Available | 7003949W |
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| HF5415 .K67 2016 Principles of marketing / | HF5415 .K67 2016 Principles of marketing / | HF5415 .K87 2006 Principles of marketing / | HF5415 .K87 2006 Principles of marketing / | HF5415 .K87 2010 Principles of contemporary marketing / | HF5415 .L2624 2013 Introduction to marketing / | HF5415 .L38 1994 The guerrilla marketing handbook / |
Includes bibliographical references and index.