Kurtz, David L.
Principles of marketing / David L. Kurtz, Louis E. Boone. - 12th ed. - Mason, Ohio : Thomson South-Western, c2006. - lii, 656, [47] p. : ill. ; 29 cm.
Includes bibliographical references and index.
0324323794 (International student ed.) 9780324323795
Marketing
Principles of marketing / David L. Kurtz, Louis E. Boone. - 12th ed. - Mason, Ohio : Thomson South-Western, c2006. - lii, 656, [47] p. : ill. ; 29 cm.
Includes bibliographical references and index.
0324323794 (International student ed.) 9780324323795
Marketing