Principles of marketing : a global perspective / Philip Kotler ... [et al.].
Material type:
TextPublisher: Singapore ; Hong Kong : Pearson Prentice Hall, c2009Description: xxvii, 670 p. : col. ill. ; 28 cmISBN: 9789810679521; 9810679521Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .P74 2009 (Browse shelf) | Available | 7002696U | ||
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .P74 2009 (Browse shelf) | c. 2 | Available | 7002638Q | |
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .P74 2009 (Browse shelf) | c. 3 | Available | 7003609P |
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| HF5415 .M17 2006 Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : | HF5415 .M17 2008 Marketing through minefields. | HF5415 .P65 2013 Marketing leadership : | HF5415 .P74 2009 Principles of marketing : | HF5415 .P74 2009 Principles of marketing : | HF5415 .P74 2009 Principles of marketing : | HF5415 .Q83 2006 Readings in modern marketing / |
Includes bibliographical references and indexes.