Principles of marketing : a global perspective /
Philip Kotler ... [et al.].
- Singapore ; Hong Kong : Pearson Prentice Hall, c2009.
- xxvii, 670 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
9789810679521 9810679521
Marketing
Includes bibliographical references and indexes.
9789810679521 9810679521
Marketing