Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary (Gary M.)Contributor(s): Kotler, PhilipMaterial type: TextTextPublisher: Boston ; London : Pearson, c2013Edition: 11th ed., Global edDescription: 534, [112] : col. ill. ; 28 cmISBN: 9780273767183 (pbk.)Subject(s): Marketing | Marketing -- Textbooks
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Kotler's name appears first on the previous ed.

Includes bibliographical references and index.

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