Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed., Global ed. - Boston ; London : Pearson, c2013. - 534, [112] : col. ill. ; 28 cm.
Kotler's name appears first on the previous ed.
Includes bibliographical references and index.
9780273767183 (pbk.)
Marketing.
Marketing--Textbooks
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed., Global ed. - Boston ; London : Pearson, c2013. - 534, [112] : col. ill. ; 28 cm.
Kotler's name appears first on the previous ed.
Includes bibliographical references and index.
9780273767183 (pbk.)
Marketing.
Marketing--Textbooks