Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary (Gary M.)Contributor(s): Kotler, PhilipMaterial type: TextTextPublisher: Boston : Prentice Hall, c2011Edition: 10th edDescription: xxviii, 541 p. : ill. (chiefly col.) ; 29 cmISBN: 0136102433; 9780135094860; 9780136102434 (alk. paper)Subject(s): Marketing
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Includes bibliographical references and index.

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