Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed. - Boston : Prentice Hall, c2011. - xxviii, 541 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
0136102433 9780135094860 9780136102434 (alk. paper)
Marketing
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed. - Boston : Prentice Hall, c2011. - xxviii, 541 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
0136102433 9780135094860 9780136102434 (alk. paper)
Marketing