Marketing / Roger A. Kerin ... [et al.].
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: New York : McGraw-Hill/Irwin, c2006Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cmISBN: 0072828803 (text : alk. paper); 0073080152 (pkg. : alk. paper); 9780071116091Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | Gratia Christian College Library Book Shelves | Print book | HF5415 .M17 2006 (Browse shelf) | Available | 7002719Q |
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| HF5415.L496 2017 贏銷0與1 : | HF5415 .M1 2010 Marketing : | HF5415 .M17 2002 Marketing / | HF5415 .M17 2006 Marketing / | HF5415 .M17 2006 Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : | HF5415 .M17 2006 Case teaching notes manual for video cases and appendix D alternative cases to accompany marketing : | HF5415 .M17 2008 Marketing through minefields. |
Includes bibliographical references (p. 673-700) and indexes.